Associate Professor
LeConte Hall

Bethany Moreton (Ph.D., History, Yale University 2006) is Associate Professor of History and Women's Studies at the University of Georgia. Her first book, To Serve God and Wal-Mart: The Making of Christian Free Enterprise (Harvard University Press, 2009) won the Frederick Jackson Turner Prize for best first book in U.S. history and the John Hope Franklin Award for the best book in American Studies. Moreton has published articles on service work, religion and globalization, and popular economic thought. Current projects include a book-length religious history of financialization; a study of the theology of work in Opus Dei; and an edited volume on religion and sexuality in twentieth-century America. She is a series editor for the Columbia University Press Studies in the History of U.S. Capitalism and a founding faculty member of Freedom University. She has been a Visiting Scholar at the American Academy of Arts and Sciences in Cambridge and a research associate at the Harvard Divinity School, and was named the 2009 Emerging Scholar in the Humanities by the University of Michigan.

NYTimes Article, "In History Departments, It's Up with Capitalism," New York Times, April 7, 2013:

Author interview, "After Words," Book TV, C-SPAN 2, May 31, 2009:

Humanities Award announcement

A 2005 Wal-Mart Article

An Essay Summarizing the book: Culture War on Aisle 5? Wal-Mart Evangelicals, and "Extreme Capitalism"

Some Reviews of the Book:

Religion Dispatches
Time Higher Education
Nickel and Dimed
What Would Jesus Buy?

Office Hours: 
By appointment
Home Department: